Startup Weekend—Fashion 2014
Pitch for a MENA-focussed fashion marketplace during a startup event.
Types: Brand, Miscellaneous, Web; Roles: Design, Advisory; Functions: E-commerce; Tools: Photoshop, Keynote.
Features
- The website mockups focus on a content rich magazine-style layout that brings products to the fore in an entertaining manner rarely used on ecomerce sites, it also provided thematic views. (This approach was originally concecived for my own marketplace platform.)
- The logo was quickly prototyped to convey the diversity and colourfulness of the region, whilst being grounded in modernity with a lighweight clean typeface.
- A slidedeck was produced, communicating the business case and opportunities for such a startup.