Jacob
Jay
Jacob Jay

Peripatetic British designer, full-stack developer and entrepreneur.
      Specialising in web application architecture and user-experience.

13 Brand projects

Branding for Startup India

Enegetic modern and aligned device for an industry association.
Function
Role
Design

Features

  • Utilising the Indian flag's colours, elements of the dharma wheel (spokes) both in the device and as an abstract texture, communicating tradition without being clichĂ©d whilst benefiting from modern context through the contempoary bold typeface.
2014 — Design, Brand, Summary ↓
Details, 0 images →

Startup Weekend—Fashion for Souk in the City

Pitch for a MENA-focussed fashion marketplace during a startup event.
Function
Web E-commerce

Features

  • The website mockups focus on a content rich magazine-style layout that brings products to the fore in an entertaining manner rarely used on ecomerce sites, it also provided thematic views. (This approach was originally concecived for my own marketplace platform.)
  • The logo was quickly prototyped to convey the diversity and colourfulness of the region, whilst being grounded in modernity with a lighweight clean typeface.
  • A slidedeck was produced, communicating the business case and opportunities for such a startup.
2014 — Design, Brand, WebSummary ↓
Details, 4 images →

Logo for Indivibe

Impactful logo for a web 2.0 nightlife and entertainment guide.
Function
Role
Design

Features

  • Low-gloss finish to avoid completely falling in with current trends
  • Use of overlapping characters in the logoface to difuse the impact of palindrome/mirrored type in the name ('divib'), similarly use of Monaco typeface in the domain
  • Transparent outline variations to reduce impact and blend with patterned backgrounds
2006 — Design, Brand, Summary ↓
Details, 0 images →

Branding for Verse

For an online identity services platform.
Function
Role
Design

2004 — Design, Brand, Summary ↓
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Branding for Verse

Mac software ISV
Function
Role
Design

2004 — Design, Brand, Summary ↓
Details, 0 images →

Branding for Faber Cresco

Interior design
Function
Role
Design

2003 — Design, Brand, Summary ↓
Details, 0 images →

Branding for Esofaber

For a furniture/interiors firm.
Function
Role
Design

2003 — Design, Brand, Summary ↓
Details, 0 images →

Branding for Duff Design

Contemporary esoteric interiors
Function
Role
Design

2003 — Design, Brand, Summary ↓
Details, 0 images →

Branding and Stationery for Verse

Function
Role
Design

2003 — Design, Brand, Summary ↓
Details, 1 images →

Branding Concept for Electrosmog

Function
Role
Design

Innovations

  • Leverages established sybology to strengthen identity.
2003 — Design, Brand, Summary ↓
Details, 0 images →

Branding Concept for NIAL Films

Function
Role
Design

2002 — Design, Brand, Summary ↓
Details, 0 images →

Logo for UniqueYou

Divorce support
Function
Role
Design

2001 — Design, Brand, Summary ↓
Details, 0 images →

Branding for Infinité

Mountain biking/adventure holidays
Function
Role
Design

1996 — Design, Brand, Summary ↓
Details, 0 images →