Jacob
Jay
Jacob Jay

Peripatetic British full-stack developer, designer and entrepreneur.
Specialising in web applications and usability.

14 Brand projects

Directory for Cooperative Coliving

Website with categorised and filterable listings of coliving spaces for workations.

Innovations

  • Filter flexibility on some classifications as enumerated scales (e.g. outside spaces from terrace to big garden; workspace from bedroom desk to coworking) enabling results to be expanded with degrees of relevence, instead of simply returning unhelpful 'nothing matched'.
  • Multi-faceted classification system uses both structured and unstructured tags; which may be grouped by parents, optionally redirecting and hilighting child tags; plus enabling customisation of every view where values are consumed.
  • Freeform rates, in which multiple unit classes may be declared with any duration and rate; the system creating summaries of these for common cases (e.g. weekly and monthly rates).
  • Unusual mobile UI giving access to an almost fullscreen map with information panel below it as a single swipable view, instead of the more typical multi-modal/click-panel-close interactions. (Usability value to be ascertained.)
  • For the explore map, a SPA-style client-side with real-time filtering, using a compact base dataset maintained as JSON, supplemented with per-property JSON data requests upon user interaction, thus avoiding server-side dependencies and database queries. (Obviously only capable of handling a smaller datasets, though under 75k gzipped for 1500 properties, not likely to be exceeded for many years.)
  • Tags for all filter criteria preserved in the URL facilitating sharing. Clicked properties are preserved in the query string thus do invoke a server-side response to permit sharing when first accessed with a property query string.
  • Given a huge variety of spaces and users, anonymised and unrated reviews to focus the user's attention upon their own interpretations.
  • Fallback client-side rendering, should the server be unable to cache Instagram using a private API.

Features

  • Highly performant, using the Moonstalk framework and its javascript loader, resulting in data loading and rendering completion in under half a second for the explore map.
  • The use of tags in a provider-specified order to classify spaces also supports a self-declaration community label/marque using the logo, in which any space may declare itself a "coliving community" by prefixing its core offer or values as tags e.g. «Hub House is a #purposeful #cooperative Coliving Community».
  • Data stored in easily edited structured text format (Lua).
  • Third-party data sources (e.g. Instagram, Facebook, Google) cached on the server to eliminate additional latency.
  • Passable/overridable filters in URL, as well as settable with cookies, this statefulness allows the map and list views to be shared preserving the user input criteria.
  • Some data always in-page for instant client-side changes and reduced server processing, and when unspecified shows all spaces in list view with 'disabled' styling thus ensuring all potential results appear on pages for SEO and first-time visitors. If prefs are set or passed the server trims the data set to send a lighter load.
  • Unstructured locations and contextual adjustment derived from declared human-friendly strings, e.g. "Barcelona, Spain" only appears as "Barcelona" on the Spain page, but a space may declare it as "near Barcelona" or anything else appropriate for reference instead of displaying simply an unhelpful administrarive name.
  • Tags permit optional space-specific custom details, e.g. the "meals" tag can be expanded with free-form text such as "full-board included".
  • Friendly URLs e.g: /in/spain /with/pool
  • Custom pages can replace or supplement entire categories; CSS can also easily be used to make changes to specific categories.
  • Currency conversion with rounding to faciliate user information scanning and consumption.
  • Instagram photos only render the two most recent official account photos, also showing both top-ranked and recent location-specific posts (where an Instagram location is known).

Links

2020 — Conception, Web, Content ManagementSummary ↙︎
Details, 8 images

Branding for Startup India

Enegetic modern and aligned device for an industry association.
Function
Role
Design

Features

  • Utilising the Indian flag's colours, elements of the dharma wheel (spokes) both in the device and as an abstract texture, communicating tradition without being clichéd whilst benefiting from modern context through the contempoary bold typeface.
2014 — Design, Brand, Summary ↙︎
Details, 0 images

Startup Weekend—Fashion for Souk in the City

Pitch for a MENA-focussed fashion marketplace during a startup event.
Function
E-commerce

Features

  • The website mockups focus on a content rich magazine-style layout that brings products to the fore in an entertaining manner rarely used on ecomerce sites, it also provided thematic views. (This approach was originally concecived for my own marketplace platform.)
  • The logo was quickly prototyped to convey the diversity and colourfulness of the region, whilst being grounded in modernity with a lighweight clean typeface.
  • A slidedeck was produced, communicating the business case and opportunities for such a startup.
2014 — Design, Brand, E-commerceSummary ↙︎
Details, 4 images

Logo for Indivibe

Impactful logo for a web 2.0 nightlife and entertainment guide.
Function
Role
Design

Features

  • Low-gloss finish to avoid completely falling in with current trends
  • Use of overlapping characters in the logoface to difuse the impact of palindrome/mirrored type in the name ('divib'), similarly use of Monaco typeface in the domain
  • Transparent outline variations to reduce impact and blend with patterned backgrounds
2006 — Design, Brand, Summary ↙︎
Details, 0 images

Branding for Verse

For an online identity services platform.
Function
Role
Design

2004 — Design, Brand, Summary ↙︎
Details, 0 images

Branding for Verse

Mac software ISV
Function
Role
Design

2004 — Design, Brand, Summary ↙︎
Details, 0 images

Branding for Faber Cresco

Interior design
Function
Role
Design

2003 — Design, Brand, Summary ↙︎
Details, 0 images

Branding for Esofaber

For a furniture/interiors firm.
Function
Role
Design

2003 — Design, Brand, Summary ↙︎
Details, 0 images

Branding for Duff Design

Contemporary esoteric interiors
Function
Role
Design

2003 — Design, Brand, Summary ↙︎
Details, 0 images

Branding and Stationery for Verse

Function
Role
Design

2003 — Design, Brand, Summary ↙︎
Details, 1 images

Branding Concept for Electrosmog

Function
Role
Design

Innovations

  • Leverages established sybology to strengthen identity.
2003 — Design, Brand, Summary ↙︎
Details, 0 images

Branding Concept for NIAL Films

Function
Role
Design

2002 — Design, Brand, Summary ↙︎
Details, 0 images

Logo for UniqueYou

Divorce support
Function
Role
Design

2001 — Design, Brand, Summary ↙︎
Details, 0 images

Branding for Infinité

Mountain biking/adventure holidays
Function
Role
Design

1996 — Design, Brand, Summary ↙︎
Details, 0 images