Jacob Jay

Peripatetic British designer, full-stack developer and entrepreneur.
Specialising in web applications and usability.

6 CSS projects

Product Website for Esofaber

Site to promote and sell a specific product line.


  • Bespoke image slider handling multiple content parts (image, title, subtitle, price, inset image) and integrated as the core compoent of the page layout
  • Image slider waits for the next slide's image to finish loading before progressing to that slide (a common issue on slower connections with every other slider implementation)
  • Shows the name of the next item in the slider


  • Responsive design (adapts to screen size and orientation such as for tablets)
  • Feature products in the front page slider simply with tagging
  • Automatic slider with manual controls
  • Web fonts (to match the product aesthetic)
  • Localised prices and shipping notices
  • All the Moonstalk Kit optimisations (e.g. typographic prices and async JavaScript loading


2011 — Design, Web, E-commerceSummary ↙︎
Details, 1 images

Estate agency SaaS for duHome

Provide a customisable website for estate agencies.


  • Fuzzy-logic search, gradually widening search criteria scope when not enough matching results are found, i.e. for every non-matching input criteria a corresponding potentially acceptable criteria would be used instead such as 1 bathroom instead of 2, with these criteria being colour-coded (match versus near-match).
  • Comprehensive type-ahead search using multiple sources of data (names, telephones, locations, emails, prices), removing need for time consuming paging of adminstrative list views to find relevent records.
  • Use of geohash indexes for high-performance geospatial property search.
  • Use of deferred slideshow loading to improve performance and usability (almost unheard of at the time, most solutions simply advancing to to half-downloaded images on a timer, or attempting to download all upon page load despite potentially not subsequently showing them).


  • Customer-facing functionality including geographic search and display of properties with mapping and slideshow
  • Agent functionalities including search, management of properties
  • Agency-owner functionality including customisation and configuration of website, and management of agents
  • Support for multiple agency locations per site, and agents per-agency
  • Activitiy streams with messaging and notifications for each agency, agent and property
  • Signup for new agencies (clients) with a default name-derived subdomain
  • Automatic geo-location and address completion when adding properties
  • Image upload and optimisation for slideshows
  • Email notifications when agents are not active on site
  • Property owner CRM with agent association
  • Editable print view with QR code for window display
  • Utilisation of Moonstalk's internationsalistion, geospatial data, type-ahead search, and notification features
2011 — Conception, Web, Content ManagementSummary ↙︎
Details, 8 images

Marketplace for Verse

SaaS platform for small independant retailers, with a focus on curation and provenance, including product blogs and stock-control.


  • Customisable magazine style multi-product 'display' layouts, using an impactful large format image tagged with the products, with their data (price, links) automatically populated.
  • Uncluttered single product layouts with clear call to actions and availability.
2009 — Design, Web, Content ManagementSummary ↙︎
Details, 2 images

PictureSync Website for Verse

Seperate site with service-provider/affiliate specific branding and downloads via referrer or argument.


  • Ability to serve a ready-to-use service-provider specific download, hiding the other supported providers from the user.
2007 — Design, Web, APISummary ↙︎
Details, 1 images

Folio Concept for Verse

Product concept, branding and website for professionally-oriented photo portfolio service.


  • SaaS with SSL on MivaScript
  • Flexible CSS boxes with custom edge and corner frames
  • Research on hosting latencies for optimal single-location US deployment across metro areas


2005 — Design, Web, PhotoSummary ↙︎
Details, 1 images

Website for Verse

Mac software publisher


  • Combined version tracking and licence verification protocol (between webserver and desktop application), with an entirely web-based activation procedure (transparent licence key) [see the blog]


  • Purchasing integration with PayPal
  • Software licence generation and activation
  • Software version tracking and usage reporting
2004 — Design, Web, APISummary ↙︎
Details, 1 images